PMMI, owner and producer of the PACK EXPO trade shows, announces that Kliklok-Woodman (Booth S-1601) will sponsor The Baking-Snack Break lounge at PACK EXPO International 2012 (Oct. 28-31; McCormick Place, Chicago).

The Baking–Snack Break lounge, which has been endorsed by the Snack Food Association (SFA), will be located on the Grand Concourse, near the Innovation Stage. SFA members and staff will be on hand at the booth to help attendees seek out the technologies that will best address the needs of their bakery and snack product manufacturing lines.

“The baking and snack industries are critical market segments for packaging and processing suppliers, and The Baking-Snack Break lounge provides a home for attendees from bakery and snack manufacturers on the show floor,” said Charles D. Yuska, president & CEO, PMMI. “Kliklok-Woodman’s sponsorship helps to provide these attendees an important opportunity to engage more deeply in their communities and PACK EXPO.”

The Baking-Snack Break lounge, a focal point of PACK EXPO’s customer-centric strategy, is one of four lounges serving targeted market segments at PACK EXPO International 2012.

“The Baking–Snack Break lounge enriches the experience of the attendees by providing an oasis where they can ask their peers for advice and input, and plot the next stop on their itinerary. That’s good for the show, good for them and clearly good for the sponsor. It’s a win-win-win,” says Bill Crist, CEO, Kliklok-Woodman.

The other lounges are The Candy Bar lounge, sponsored by the National Confectioners Association;, The Rx Lounge and the new Beverage Cooler Lounge, sponsored by the International Society of Beverage Technologists (ISBT).

Each industry lounge will provide attendees in these marketplaces a place to connect with their peers and industry professionals a place to come together on the show floor and learn from each other about the latest trends in their marketplaces.

The sold out PACK EXPO International 2012 takes place October 28–31, at McCormick Place in Chicago, with more than 45,000 attendees expected, a record 1,800-plus exhibitors and over 1.1 million net square feet. For more information about the PACK EXPO International 2012 and to register for the show, visit Packexpo.com or contact expo@pmmi.org.