On Nov. 1 and 2, Doyle Research Associates issued the Design Challenge from the PACK EXPO Brand Zone Attendee Oasis (booth E-7404), asking attendees to compare printing technologies.

To take the Design Challenge, PACK EXPO attendees compared two full-color label samples of the same image printed using two different technologies. Participants then decided which label had the potential to best represent a brand to consumers in a unique new opportunity for the industry to engage with print as a critical tool in product brand value.

The Brand Zone was also home to some of the show’s most exciting displays last week, including the Dow Chemical Company sponsored Showcase of Packaging Innovations®, housing award-winning packages from 19 international packaging organizations, and Project 2020: The Consumer Experience, sponsored by DuPont.