“We’ve entered a new decade, and we’re seeing glimmers of a new economic landscape. Even the way we communicate — the delivery, messages and style — has changed considerably in the last 18 months,” said Matt Croson, vice president, member services & communications, PMMI.

And that, said Croson, is why PMMI members chose “The New Age of Everything” as the theme for the 2010 Executive Leadership Conference (ELC), April 18-22, at the Marriott Starr Pass Resort in Tucson, Ariz.

Even the ELC Changes

“We’ve brought in experts in business, economics and online media to focus our attention on what’s driving all the changes in the marketplace — and how members can recognize and maximize the opportunities available,” Croson added.

Members who have attended other ELCs will see a change in two ELC standards: networking breakfasts and shirtsleeve sessions.

“This year’s event introduces specific discussion topics for breakfast and shirtsleeve sessions,” Croson said. “It’s a way to help members process what they learned from speakers. And it’s a way to help them learn from each other, especially because other members, who happen to be subject matter experts on the topic at hand, will help guide the conversations.”

The Take Away

“Any PMMI member will benefit from this week of working on their business, but those who will find the 2010 ELC particularly helpful will be senior executives who oversee corporate strategies and/or marketing approaches,” he said.

Practical “take aways” will include new approaches to business-to-business marketing online — including how to make the most of social media; how-to’s for rethinking your business model and value proposition, and how to put those new ideas into action; considerations for attracting and keeping top talent; and what standards changes will mean to your business.

Find the agenda, housing information and other details online at PMMI.org.